Town of Saugeen Shores - Tourism Strategy (2019) / Economic Development Plan (2018)
Photo Credit: Peter K Burian
The Town of Saugeen Shores retained Mellor Murray Consulting to develop its first focused and deliberate Economic Development Strategy to ensure future prosperity and a superior quality of life.
The strategy had to reflect the challenges of a small community facing unique opportunities and challenges driven by an economy anchored by the nuclear power industry and tourism sector. The town had experienced strong population growth in recent years. The strategy was developed with guidance from a volunteer committee and input from a broad range of community stakeholders. The plan included a full review of economic and demographic data, benchmarking Saugeen Shores against four other similar communities and an environmental scan of the forces that will influence the community’s growth prospects in the coming years.
Mellor Murray Consulting was retained in 2019 to develop the Town’s Tourism Strategy. The assignment included research on emerging trends in tourism development, extensive community consultation, a review of best practices and priority setting exercises. The strategy included recommendations on governance, product development and marketing; with an emphasis on sustainable growth for the community.
“When seeking a consultant to complete the first Economic Development Strategic Plan for the Town of Saugeen Shores, it was important that we receive authentic, personalized service. No two communities are alike when it comes to economic development challenges and opportunities, and we didn’t want a cookie cutter approach.
Aileen and her team delivered customized service for Saugeen Shores. They dove deep into data and learned from community stakeholders. The team at Mellor Murray took the time to learn from the Economic Development Advisory Committee and delivered material that made sense.
The Economic Development Strategic Plan for the Town for Saugeen Shores is thorough, justifiable, transparent and achievable.
We’re excited by the opportunities in front of us, and now we have an action plan to help get us there.”
- Jessica Linthorne Ec.D., Director, Strategic Initiatives, Town of Saugeen Shores