City of Miramichi 
- Economic Development and Tourism Operational Review
Economic Development and Tourism Strategy

Mellor Murray was initially commissioned to conduct an operational review of the Miramichi Economic Development and Tourism Department. The study included a detailed review of the economic development and tourism program delivery including core activities and deliverables, a review and recommendation on the appropriate governance model, program delivery model and tourism marketing programming. The resulting recommendations were focused in four areas: structure, principles, programs and processes/performance.

Mellor Murray was subsequently retained to complete the City’s Economic Development and Tourism Strategy with an expanded mandate to incorporate COVID-19 economic recovery initiatives. The resulting strategic plan established the City’s economic development and tourism vision, goals, objectives and actions for a five-year horizon. It established performance indicators for measuring and reporting the department focus, while the tourism strategy included recommendations for product development, marketing and support for tourism operators.


I am really impressed with what our staff, the project team, and Mellor Murray Consulting have built out.
The strategic priorities are right on the mark from the operations review and in general, building on our strengths, addressing challenges, and identifying opportunities. It is very detailed, and the action plan provides specific items the department can work on and check off.
I think what I like the most is that it is clearly positioned as the City's plan but also as the community’s plan, so we will lead and engage other organizations around the community to row with us in the same direction on the same plan where they can take pieces and align everyone's output for the greater good, including a locally built focus for provincial resources. This is already starting to happen and this strategy will just build on that.
I can’t wait for things come to life in Miramichi in the years ahead!

Mayor Adam Lordon